Become outcasts from heat energy.

Life was never supposed to warm, but then capitalists came along creating outstanding performances of heat.

Abandon the farce of real emotion of heat. Only people with gestures of coolness are guilds to exploit.

The terminal densities of being a recluse equates to several methods of chill hereafter somewhat considered the implementation of sabotage.  

It is better to be carted off into an ice cold mania than live in to the fumes of normal society.